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Copy of Experience Design | Immersive Afterlife Event

 

LIFE AFTER

Combining Digital and Physical Media to Create a Sensory Experience About Cyclic Existence and the Dynamic Underworld


 
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Overview

What is the experience of decomposing underground? And will we emerge in a life after death? These are the questions we decided to explore in this installation. We envisioned an environment that utilized sound, texture, and striking visuals to imagine something no one had experienced before - the transfer of energy that goes on between mushrooms, roots, bugs and crystals underneath the earth. The new life that comes from death is something we found equally strange and beautiful.  

The event lasted only one night for 3 hours and was experienced by 146 guests


ROLE

Co-Producer

TEAM

Anum Awan (Co-Producer)

Fozool (Sound)

DURATION

8 weeks

SKILLS

Installation, Creative Coding, Experience Design, Prop-Making

TOOLS

Processing, Projection Mapping, MadMapper

After Effects, Illustrator, Laser-Cutter


 

THE EXPERIENCE

 

Feedback

“You created a space and story for death that’s hot and warm - whereas usually death is told as a bleak, cold experience. I found this so refreshing and spirited.” 

- Micah, Life After participant


 
 

Key Concerns for the Next Iteration

The event was designed to run on its own without interference from the hosts; however, there were a couple flaws in our way-finding that led to some confusion. In the next event, we would be able to modify signage and layout for more clarity.

The framing of this experience as "immersive" attracted many fans of immersive theater who expected interaction with actors or hosts. We could have made our intentions more clear in the beginning through our social media outreach.


TAKEAWAY

Overall, we were happy with the story and proud of the fidelity we reached within our timeframe and with our limited resources.  We took an empty, white, roofless classroom and transformed it into the dark, vibrant, world of the underground.  For a few hours, our 146 guests were able to experience decomposing as a beautifully strange part of the cycle of life. 


THE PROCESS


 

Models and Layouts

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Iterating on the Story

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Branding

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Outreach

 We created an Eventbrite page and a Facebook event to determine interest and register RSVPs to our event. To create more interest and intrigue we created two short teaser videos and posted them to our Facebook event page. We posted the event on various public group forums for immersive experiences and garnered a lot of public interest. 

We created an Eventbrite page and a Facebook event to determine interest and register RSVPs to our event. To create more interest and intrigue we created two short teaser videos and posted them to our Facebook event page. We posted the event on various public group forums for immersive experiences and garnered a lot of public interest. 

 

Mapping the Experience


 
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Making Process

Physical


 
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Large Roots

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Giant Mushroom

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The Mirror Hallway

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Making Process

Digital


 
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Mirror Projection

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Roots Projection

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Bug Projection

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Installation Process


 

Converting the Open Space

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Installing the Physical and Digital Pieces

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PROCESS VIDEO COMING SOON!